Top 5 Social Apps Performance in the UK for Q2 2022

In Q2 2022, the top five social apps in the United Kingdom displayed diverse performance metrics across downloads, revenue, and active users. Here’s a detailed look at the trends for TikTok, Facebook, Instagram, X, and Reddit.

TikTok from TikTok Pte. Ltd. experienced variable weekly revenue, peaking at approximately $860K in the first week of April. Weekly downloads showed a decline early in the quarter, from around 164K in late March to 113K in early May, before rebounding to 154K by the end of June. The app maintained robust weekly active users, starting at 18.9M and ending slightly higher at 19.4M.

Facebook from Meta Platforms, Inc. saw a steady decline in weekly revenue, from $126K in late March to around $84K in early June, with a slight recovery to $109K by the end of the quarter. Weekly downloads followed a similar trend, decreasing from 112K in late March to 76K in late April, before stabilizing around 92K by the end of June. The app's weekly active users remained relatively stable, fluctuating around 37.5M throughout the quarter.

Instagram experienced modest weekly revenue, peaking at $2K in mid-May. Weekly downloads saw fluctuations, dropping from 103K in late March to 71K in late April, before increasing back to 90K by the end of June. Weekly active users for Instagram remained steady, hovering around 18.3M throughout the quarter.

X from X Corp. had relatively low weekly revenue, with a peak of just over $1K in early April. Weekly downloads showed a downward trend, starting at 84K in late March and declining to around 53K by the end of June. The app's weekly active users also showed a slight decrease, starting at 8.8M and ending at 8.7M.

Reddit from reddit Inc. saw its weekly revenue peak at approximately $4.8K in late March, with a gradual decline to around $3.3K by late June. Weekly downloads fluctuated, starting at 62K in late March, dipping to 50K in early May, and then rebounding to 63K by the end of June. Reddit's weekly active users remained stable, oscillating around 2.6M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower.